Jon Gornstein, founder and President of Persona GLOBAL®, Inc., is an industry pioneer in the practice of change leadership, organisational alignment, and interpersonal communication. Throughout the 37 years of his career, Jon has worked in over 70 countries, providing consulting services to major multinational corporations facing competitive pressures necessitating strategic change. His career has integrated his two major interests: international business and personnel development. In 1980, he founded Persona GLOBAL®, with the premise that, when people in a corporation communicate more effectively, the corporation will have a better chance of achieving superior results. Since founding Persona GLOBAL®, Jon has partnered with the world’s leading consultants in corporate performance and leadership to develop a full range of training methodologies and metrics in organisational alignment, change leadership, and performance management. Persona GLOBAL®’s training and consulting intervention programmes are now available in 38 languages across 72 countries. Companies that have benefited from Persona GLOBAL®, Inc.’s strategic partnerships worldwide include: BMW, Mazda, Kikkoman, Hitachi, Kawasaki, Dell, Alcatel, Motorola, Inter-Continental Hotels, Westin Hotels, British Airways, and Japan Airlines.